Most of us don't want to go viral.
We just want to show up online in a way that feels right - to share ideas, stay visible, and keep the momentum going.
But actually doing that?
Takes time.
And focus.
And more rewrites than we like to admit.
The Problem: Writing Online Is Harder Than It Looks
You probably don't have a content problem.
You have notes in your phone. Highlights in books.
Half-written drafts and good thoughts that never get posted.
The issue isn't ideas.
It's turning those ideas into something you actually want to share.
Maybe you open up LinkedIn. Start typing.
Delete the first sentence.
Start again.
Save it as a draft you'll never touch again.
And the more you force it, the less it sounds like you.
Eventually, you either stop posting — or start outsourcing your voice altogether.
The Tools We Had? Not Cutting It
AI tools are everywhere now.
And yeah, they're impressive.
You give them a prompt, they give you a post.
Formatted, optimized, even a little witty.
But it doesn't feel like you wrote it.
It feels like a template you dropped your name into.
So you tweak a few lines. Rewrite the rest. Scrap it altogether.
You're back at square one.
Why We Built This
We wanted a tool that wouldn't overwrite our voice — but help us use it more often.
Something that understood how we write and worked with that, not against it.
We don't think AI should write for you.
We think it should help you write more like yourself.
Because when it does, the whole process gets lighter.
You stop second-guessing.
You stop over-polishing.
You start posting again.
So What Is MINTJU?
It's a writing assistant that studies how you write.
It picks up on your tone, your word choice, your rhythm.
Then it helps you turn rough notes into finished posts — in your voice.
Once that's done, it can also reshape that post for different platforms.
Same message, adapted for each place.
Still you. Just… optimized.
What You Won't Find Here
No templates.
No swipe files.
No "top performing hook" suggestions.
Just a tool that helps you say what you want to say — faster.
Without losing the parts that make it yours.
You write it once.
We help you shape it for the places you want to be.
Simple as that.