You just launched something new.
Maybe it's a service.
Or a product.
Or just an idea you're finally ready to share.
You want to post about it — across LinkedIn, Twitter, Instagram, maybe even Facebook.
You sit down, write something, and think:
"Cool. Let's copy this over."
But here's the catch:
What sounds clear and confident on LinkedIn can feel stiff on Instagram.
What works on X might sound way too casual for your newsletter.
And suddenly you're rewriting the same thing over and over — just to make it fit.
This is where most AI tools promise to help.
But they don't always get the difference between content and tone.
Why Most AI Tools Fall Short
Let's say you ask a typical AI writing tool to help you announce a new service.
You type in something like:
"Launching my new consulting service — offering content strategy for startups."
Here's what you might get:
🧪 What generic AI gives you:
"Exciting news! 🚀 I'm officially launching my new consulting service, helping startups develop effective content strategies. Let's grow together! 💼 #startup #consulting #contentstrategy"
It's fine.
It checks all the boxes.
And it sounds… like AI.
You can spot the generic tone.
The startup buzzwords.
The emoji filler.
It doesn't sound wrong, it just doesn't sound like you.
What MINTJU Does Differently
Now take that same sentence and run it through Mintju.
At first, it doesn't know much about your voice.
But as you start generating content — or add your own past posts — MINTJU begins to notice patterns.
How you tend to start a sentence.
Whether you keep things short or add a little rhythm.
If you write with a sense of precision, warmth, structure, or edge.
Whether you like using emojis. Or absolutely don't.
It doesn't guess.
It learns — gradually — based on what you create and approve inside Mintju.
Here's what it gives you instead — after some learning, based on how we write (your version will sound different — it learns from you):
I've started something new.
After a few years of building content strategies behind the scenes, I'm now offering it as a standalone service — mostly for early-stage teams who want to post better, not just more.
If that's you, let's talk.
New service: 1:1 content strategy for early-stage teams.
Practical, not fluffy. You'll get weekly structure, topics, tone.
DM if you're in that "we should post more, but…" phase.
Not everything needs to be a huge launch.
This one's simple: I'm offering content strategy sessions.
Just me + your team + a blank content calendar we'll fill together.
Link in bio if you want the details.
Friends — if you're building something and need help getting your content together, I'm offering a new service.
Think: weekly structure, tone help, better ideas.
Reach out if you want to hear more.
None of these were rewritten from scratch.
The core idea stayed the same — but the tone shifted to match each platform.
And most importantly:
Your voice didn't get lost in the process.
Why This Matters
You're busy.
You don't have time to rewrite every post five different ways.
And you shouldn't have to give up your tone just to keep up with content demands.
MINTJU was built for this exact moment:
When you want to show up on multiple platforms
But you don't want to sound like five different people
And you definitely don't want to sound like a prompt-based copy-paste machine